Business Owners and Managers: Are you searching for a Mystery Shopping Company or a Secret Shopping Company, we understand that finding a right Mystery Shopper can be a daunting task for you . We hope to be able to simplify this process for you and make your decisions easier to make.
City Intelligence Mystery Shopping offers cost effective solutions to your customer service and training requirements. City Intelligence Mystery Shopping specializes in mystery shopping programs for small to mid sized businesses across India, rewarding the mid sized businesses with that elusive large business price.
Our privately held database of over 58,000 Indian mystery shoppers continues to grow at an average of 630 new Indian mystery shopper applications every month. Our shoppers are spread across every state, in every major city, and many small towns throughout India. Geographical coverage for our clients is rarely a concern.
Before You Proceed Lets Understand What Exactly Mystery Shopping Is?
Mystery Shopping is term given to a a process in which a person individual or a group visits a retail store, flight, restaurant, hotel, bank branch or any such location with the objective of measuring the quality of customer experience & services offered.
In general most of companies define detailed processes and parameters to ensure that customers will have a good experience at their sales locations. Some examples are:
- How customers will be greeted by their staff
- Maximum acceptable waiting time
- What should be the optimum temperature maintained at facility
- How products should be on display and what products need to display etc.
To ensure that these processes are followed, these companies hire Mystery Shopping Companies like City Intelligence to conduct regular audits on their locations.
We as The mystery shopping company (also called Mystery Shopping Agency) finds people who match the target customer profile of our client, provide them a questionnaire for recording their experience, and provide some training on how to measure various parameters. This person is called a Mystery Shopper. These mystery shoppers then visit the specific location pretending to be a customer and make careful note of things they have been asked to measure. The data is reported to us as the mystery shopping company, & then we compiles and analyzes data gathered from different locations to help our clients measure and improve their customer experience.
Mystery shoppers are usually freelancers or people who do this on the side, and are paid a fee to conduct each mystery audit. If the audit involves purchasing or consuming anything – the mystery shoppers are usually provided a full or partial reimbursement of the money they spend as well.
Mystery Shopping in India & its Benefits
- Improve quality of service
Every business wants to be known for a high level of service, and many companies even spend considerable time and money training employees to provide excellent customer care and support. This does not guarantee that all employees provide the level of helpfulness and assistance that they were hired to provide, though. A secret shopping service can uncover exactly what sort of service customers get even when there is no supervision of employees.
2. Locate potential business hazards
Employee fraud, theft, and dishonesty can all mean lost business and even potential lawsuits. Mystery shopper services uncover these potential problems so that business owners can act on them before they bankrupt a company.
3. Help with decision making
Employers need to have all the facts before they make hiring, promotion, and business plan decisions. By revealing what works and what does not from a customers perspective, mystery shopper services help business owners make these decisions with all the facts in place.
4. Gather evidence of trouble
Mystery Shopping India by City Intelligence helps in catching possible trouble as well. In some cases, employee dishonesty can require action. Even when employees are not performing, though, some employers fear taking action because they fear wrongful dismissal lawsuits. In other cases, employers suspect that crime is taking place but have no evidence. Secret shopper services can help employers get the evidence they need to act.
5. Manage a business
Most business owners are busy, and keeping track of everything is difficult. Secret shopping services offer owners an additional set of useful, impartial information that can be used in management decisions and changes.
6. Increase sales
Whether a business is service- or product-based, most companies are interested in selling something to someone. Businesses spend considerable effort and money on marketing, but if there is a flaw somewhere in the selling process, customers may be choosing to make purchases elsewhere. Performance audits help businesses to uncover these problems in the selling process so that marketing and sales processes work seamlessly to create more sales and profits.
7. Improve company image and branding
Secret shoppers not only come into the store to see how company employees provide service in person; quality companies can also phone or email a business at various times of the day to determine how good telephone and computer service is. If customers are kept waiting on the telephone or emails are ignored, a company’s reputation may suffer. Performance audits reveal these problems so that business owners can take appropriate action.
8. Answer employer questions
All employers wonder what really happens when they are not around. Virtual customers are the employers eyes and ears and can reveal problems that the business owner may be the last to know.
9. Stop criminal activity
Selling controlled substances to minors, stealing, or selling illegal services and products: These are all fears of most employers. If employees are doing something illegal at work, employers as well as the company may be held liable. Mystery shopping helps employers detect and stop this sort of activity before it threatens a business.
10. Get customer insight
Most business owners would love to be able to have direct, unbiased, full information from each customer what is working, what needs work in a company, what would make shoppers buy? Secret shopper services offer business owners the chance to ask these sorts of questions and get answers.
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